In 2020 our marketing strategy for Médecins Sans Frontières (MSF) delivered their best attended SciDays London conference ever (online of course!).
We utilised MSF’s local networks all over the world, connecting them and providing the resources they needed to share our message. The networks engaged not only by showing up – over 2000 people from 30 countries attended over the two days – but also by translating campaign materials into local languages.
The cherry on top, the strategy was reused by SciDays Asia and SciDays London 2021.