Creating A Cosy Brand For A Community Café
Coorie is the Scottish answer to Hygge, a lifestyle concept that invites you to snuggle in and enjoy the simple pleasures of life.
We were asked to create a friendly and inclusive brand for a community café in Edinburgh offering artisanal hot chocolate, gelato and yummy pastries from Poland.
The brand should feel cosy with a sense of wonder, inviting the passing locals to join in and relax from their daily responsibilities. The brand is designed in a style where imperfections are home to nurture creativity and beauty.
To create a youthful and friendly vibe, we incorporated a bold typography with soft and fun accents. Bold lines, bold shapes and a simple colour palette can make the brand identifiable, with pops of accent colour with the blue being a main feature.
Overall, the key is to create a brand identity that makes people, on first glance, curious to discover more and, as they come to know the café, make them feel welcome and included.
Come coorie in
Coorie is a space for us, for the people who care.
For the folks of Edinburgh who want to feel a part of something.
The ones who need a break in the day, the parents with their weans and the dog walkers in from the rain.
When you’re here you’re one of us.
And who’s us? The folks who take a minute… to enjoy the cosiness of a moment.
A moment with friends, in the embrace of love or in the company of a good book.
All are welcome!
Coorie’s our place.
So come coorie in.
— The Coorie Manifesto
Working with Ajrisa and Orwell was like talking to your old friend - who knows exactly what you need, is there to guide you all the way through and in the end celebrates your success.