Humanitarian OpenStreetMap Team
The HOT unSummit is a world tour of collaborating events centring around humanitarian open-street mapping. HOT’s aim was to raise the profile of humanitarian mapping across the globe, by connecting people, providing funding and support to conferences and community mapping events.
We were asked to create a brand that would appeal to audiences all over the world and bring them to join in the spirit of the unSummit.
HOT wanted their mapping community to be able to co-create the unSummit brand so that they could feel part of it no matter where they lived.
After researching historic mapping styles from all over the world, we designed a series of elements based on common map features. We chose a simple line style that could be easily recreated and expanded by anyone to suit their local geography.
We used these elements across the unSummit brand and merch.
From the mid-progam report:
The unSummit concept hit all its key indicators and is being taken forward into 2023 and beyond.