Client
Philipp Brandstädter
Services
Brand identity
Logo design
Tagline writing
Promo images
Year
2020
Vielleichterer takes complex topics and makes them relatable and easy to understand for young readers. The stories are sometimes light hearted – what can you find in your fridge? – sometimes hard hitting – explaining what’s happening in Afghanistan – which creates a challenge for the brand. How can we be positive and appealing to children while covering heavy topics with the respect they deserve?
Our response was to create a flexible brand that could be both fun and, when necessary, serious.
We created the tagline Sachen Erklärt (Stuff Explained) as a nod to the simplicity of the Vielleichterer writing style. Never overegging something that can be explained in a more simple way.